Why Advertise on the Internet?
The Internet (especially the World Wide Web) has grown at an exponential rate over the past few years. It has gone from a tool used primarily by engineers and scientists, to a service-oriented network that can be accessed by anyone with a computer and a modem. The Internet has become not only a vast information resource, but a powerful marketing tool for businesses looking for exposure to a large audience at an economical cost. World Wide Web marketing offers the following advantages:
It is far less expensive to provide information on the World Wide Web than to print and distribute (and redistribute) information by mail.
Web advertising allows you to incorporate rich text, full-color graphics, audio, and even video, all in one place. Consumers can read about your company, view your products, send you e-mail inquiries, and place on-line orders without ever having to leave the comfort of their home or office.
The World Wide Web is a direct market environment. Consumers accessing the Internet use search engines to look for companies supplying specific products or services. By placing your "business card" on the Web, you are making it easy for interested customers to find you.
The dynamic nature of the World Wide Web allows you to provide up-to-date information in a timely fashion. (Are you running a special promotion this week? Has your price list changed? Have you added a new product or service recently?) In minutes, your web site can be updated to reflect this new information. The changes will be visible to everyone immediately.
On the Internet, your web site is your corporate headquarters. An impressive, well-designed site can allow you to "level the playing field" with larger, competing companies.
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